At RM Sotheby’s Monterey auction, Chassis 0 of the 2026 Ferrari Luce ‘Tailor Made’—the brand’s inaugural electric supercar—sold for a staggering $40,000,000 USD. The result marks the highest price ever paid for a new car at auction, with 100% of the proceeds donated to The Ferrari Foundation for educational initiatives.
| 2026 FERRARI LUCE ‘TAILOR MADE’ | |
|---|---|
| Auction Price | $40,000,000 USD |
| Chassis | Chassis #0 (First Production Unit) |
| Winning Bidder | Dr. Herbert A. Wertheim |
| Output | 1,050 cv (1,035 hp) / Quad-Motor AWD |
| Performance | 0–100 km/h in 2.5s | Top Speed: 310 km/h |
Co-designed with Jony Ive’s firm LoveFrom, this one-of-one masterpiece features a bespoke *Madreperla* semi-gloss exterior that shifts from emerald green to deep violet. The cabin is upholstered in *Perla Le Mans* metallic leather with white brake calipers and custom lightweight wheels completing the look.
Beneath its unique skin, the 1,050 cv quad-motor drivetrain utilizes a 122 kWh 800V battery system. Rather than fake artificial sound, physical sensors amplify actual mechanical vibrations into the cabin. Despite early debate surrounding its 4-door profile, the $40 million hammer price cements the Luce Chassis 0 as a landmark artifact in electric hypercar history.
Gallery
Source: Arena EV
